Social Media is the new “word of mouth” advertising businesses need to survive in this virtual world.
It’s hard to conceptualize how a simple “tweet” or “status update” can effect your reputation and bottom line. Social Media used correctly reaches out to a targeted global audience of potential customers/clients. Social Media used hap-hazzardly can generate very little impact on your business. I dare say, social media used incorrectly can leave a “negative impression” with your audience.