Category Archives: Opinion

Social Media’s Marketing Role

Social Media…Is it impacting your business?

Social Media is the new “word of mouth” advertising businesses need to survive in this virtual world.

It’s hard to conceptualize how a simple “tweet” or “status update” can effect your reputation and bottom line. Social Media used correctly reaches out to a targeted global audience of potential customers/clients. Social Media used hap-hazzardly can generate very little impact on your business. I dare say, social media used incorrectly can leave a “negative impression” with your audience.

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